Launching with ‘Al Wasl Weekends,’ a raft of ongoing entertainment activations running from 1 November, Expo City Dubai has announced a strategic partnership with Ticketmaster, the world’s largest ticketing marketplace.

The agreement, signed by Amna Abulhoul, Executive Creative Director – Entertainment & Experiences, Expo City Dubai and Andreas Müller, Managing Director, Ticketmaster Middle East will streamline the ticketing experience and enhance the visibility and global reach of Expo City’s events, beginning with an exciting weekend series that spans DJ sets, family brunches, harvest festivals, community wellness activities and classical performances featuring Firdaus Orchestra.

Amna Abulhoul said: “We are thrilled to be partnering with Ticketmaster as we unveil an incredible roster of weekend entertainment at Al Wasl Plaza. Expo City Dubai is already a significant contributor to Dubai’s creative economy and vibrant events calendar, and this collaboration will further enable us to connect with global audiences and leverage Ticketmaster’s innovative ticketing platform to offer a streamlined and tailored user experience for our many visitors.”

Andreas Müller, Managing Director, Ticketmaster Middle East said: “Expo City Dubai is a visionary destination that reflects the innovative spirit of our region. Our partnership highlights our shared commitment to delivering world-class experiences and allows us to bring Ticketmaster’s cutting-edge ticketing solutions to one of the fastest growing areas in the Middle East.”

The agreement kicks off with the official reopening of Al Wasl and the launch of ‘Al Wasl Weekends’, which feature a stellar line-up of DJs scheduled for The Trellis – an event taking place on Friday evenings. Saturdays will be a food-focused affair with the return of Brunch City, while Sundays will be dedicated to wellness and families complete with mindful movement classes, a vibrant Harvest Festival with homegrown produce, food trucks and a petting zoo. Expo City’s all-female ensemble, Firdaus Orchestra, will also perform on the fourth Sunday of every month.

The legacy city of Expo 2020 Dubai – the biggest event in the Middle East, African and South Asia region – Expo City Dubai has already organised, hosted and collaborated on numerous high-profile events, including COP28, Untold Music Festival and the World Cup 2022 Fan City.

More information can be found at expocitydubai.com, with tickets available at ticketmaster.ae.

Expo City’s state-of-the-art infrastructure, dedicated metro access, ample parking and wide range of leasable venues, including the large-scale Expo City Dubai Arena, make it a premier destination for events of all sizes. During the 2023-2024 season alone, Expo City attracted around one million visitors, and the recently announced expansion of Dubai Exhibition Centre, on the doorstep of Expo City, will further reinforce its status as a key player in the region's thriving events landscape.

A driving force in connecting fans with their favourite artists, teams and performances, Ticketmaster will showcase and promote Expo City Dubai’s exciting entertainment offerings, including its signature events of Winter City, Hai Ramadan and Dhai Dubai. Its data-driven approach and flexible system drive the highest engagement and conversion rates and include options that cater for customers’ individual needs.